Architecting a High-Converting Luxury eCommerce Funnel
The Objective
To engineer a premium, friction-less shopping experience optimized for high Average Order Value (AOV) and aggressive lead capture.
The Strategy & Execution
- Psychological Scarcity: Implemented custom Liquid architecture to inject dynamic 'Limited Capsule Collection' badges, immediately triggering urgency before the user reads the price.
- Frictionless Buying: Engineered a 'Quick Add' hover state on product cards, allowing users to add to their cart directly from the homepage without interrupting their browsing flow.
- Micro-Commitment Lead Gen: Designed an inline, high-contrast lead capture block offering a 15% acquisition incentive to build a high-intent email list for future capsule drops.
- Typography & Trust: Selected a high-contrast serif/sans-serif typography pairing (Playfair Display & Inter) to establish immediate subconscious brand authority.
My Role & Tech Stack
CRO Strategy, Shopify OS 2.0 Development, UI/UX Design, Conversion Copywriting.
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Visual Showcase
Scaling Outbound Meetings for a B2B SaaS Startup
The Challenge
The client was struggling with low response rates (<2%) on cold outreach. Their existing internal CRM data was filled with unverified emails causing high bounce rates, and messages lacked targeted personalization.
The Strategy & Execution
- Scraped and strictly verified 2,500 decision-maker profiles using Apollo & ZeroBounce.
- Built customized, pain-point-driven multi-channel email & LinkedIn sequences.
- Cleaned and organized pipeline tracking structures in HubSpot to flag warm engagement real-time.
The Workflow Tech Stack
Apollo.io, LinkedIn Sales Navigator, ZeroBounce, HubSpot CRM.
Verified Results
Overhauling Messy Data & Streamlining Follow-Up Workflows
The Challenge
An agency services provider had over 5,000 legacy contacts sitting unsegmented in their database with missed follow-up flags and dropped prospect conversations.
The Strategy & Execution
- Executed a complete database audit and deduplication pass.
- Established custom pipeline stages, lead-scoring tags, and automated task reminders for follow-ups.
- Implemented clear naming conventions to map out target account tiers.
The Workflow Tech Stack
Salesforce / Close.io, Notion, Zapier automations.